11:42:42 Good afternoon everybody or evening or morning depending on where you are in the world and what time you're listening to this podcast.
11:42:51 My name is Melle Melkumian and I would like to welcome you to the AI Publishing Formula.
11:42:57 In this session today, we're going to be talking about how do authors get an instant upgrade by elevating their social media game with AI.
11:43:08 That's been a predominant question we've been having since we started the podcast. So we wanted to get straight in to answer some of your questions today.
11:43:19 I think one of the most interesting things and the reason why this is also very timely is because Facebook is a about to make some changes to how you can post social media on their website.
11:43:31 Jamie. And most of you probably know Jamie Culican by now. She is a 7 figure author and an amazing AI expert.
11:43:40 She's also incredible at social media. So Jamie, can you tell us a little bit about the Facebook changes that are coming?
11:43:48 Sure, so the big news is Facebook is going to stop letting 3rd partying. Scheduling software post onto Facebook directly.
11:44:00 There are ways around this, but instead of it just automatically going through like we got spoiled with starting the 24th they will no longer allow that.
11:44:11 Now the program that I talk about a lot is bumper for scheduling social media and they do have a workaround with it does take an additional step.
11:44:21 With it, but it still gives you the opportunity to schedule further out than Facebook allows more
11:44:29 And do you think we're gonna be seeing that in a number of the AI tools that are used for posting on social media?
11:44:38 Oh, absolutely, absolutely. I would, and honestly, I I'm wondering how long this will last with Facebook.
11:44:46 Allowing, not allowing the 3rd party apps to post. I have a feeling that'll be turned over.
11:44:54 Yeah, and it's kind of interesting because I think that You know, I have a couple of thoughts about social media posting.
11:45:02 One of the things that we do in the corporate environment is we don't really like to schedule too far ahead.
11:45:13 And one of the things that we do in the corporate environment is we don't really like to schedule too far ahead.
11:45:15 And one of the challenges there has always been like, you don't know what's going to happen in the world.
11:45:17 So for example, let's say you scheduled something really happy and bouncy to come out on October, the 6th of 2,024 and you don't get to your computer in time or you don't notice or you don't think about it.
11:45:32 On the morning and then the world is taken over by a tragic event that occurs and then your post comes out, you know, that's really off the vibe of what's happening in the world at that moment.
11:45:46 Yeah.
11:45:46 And I do think that's why Facebook only allows 3 months in advance to post through their business suite.
11:45:57 So clarify that for me a bit. So they're allowing 3 months advanced posting.
11:46:12 Alright.
11:46:03 Yes, if you go into Facebook and you are scheduling your post directly through Facebook, they allow you to, up to 3 months where the other scheduling programmers, the 3rd party ones, would let you schedule years in advance.
11:46:18 Got it.
11:46:19 Essentially. So you know as authors it's nice to be able to schedule your post for book releases that you know are happening in you know, 6 months or 9 months or even a year ahead of time.
11:46:32 And Facebook doesn't give you that opportunity.
11:46:36 And I think it's also really interesting because they are so heavy on AI that, You know Facebook scheduling their things out.
11:46:47 Oh, absolutely.
11:46:49 You know, amusing AI. So it'll be interesting, I think, to see how, meta as they're called, decide to change this or move with the times.
11:47:03 And if what they're also doing, which I think is they're trying to stop people from creating a ton of AI posts and then scheduling them out a year in advance and basically, you know, if that worked, you could, which, which, you know, we're going to explain really shortly, kind of why it doesn't work, but you know, you're laying on the beach for a
11:47:23 year while your ads are running and and money is going directly into your bank account, which is everybody's, well, okay, it's my ideal.
11:47:31 Okay, well that's interesting too because Facebook is put out their metadata AI. They're basically their chat GPT.
11:47:41 So, you know, you kind of look at it both ways when with what Facebook's doing.
11:47:46 Right, and I wonder if ultimately they'll be coming out with some type of a social media posting platform that allows them to.
11:47:58 Allows you to post in advance to Facebook and Instagram let's say which would make give them a step ahead of any other platform at the moment that's able to do that.
11:48:11 I think if they do it'll be definitely through their business suite. Like I said, you can already schedule now 3 months in advance.
11:48:18 Yeah.
11:48:18 So they just have to lift that 3 months.
11:48:24 That's there.
11:48:24 Yeah, I think that's good. You know, before we kind of do a deep dive into your actual tactics, I wanted to bring up, you know, we talk a lot about this is a podcast for authors and about authors but I always like to kind of lift the little little bit and take a broader perspective of AI.
11:48:47 Just for a quick second because I think we get very caught up in, you know, I had a debate at one of my clients offices just last week and it was this you know, high level project, program manager who's an engineer as well.
11:49:02 And he was at adamantly saying that you know AI should not be used in creative output you know and I was kind of explaining well it can be used for this aspect of creative output in that aspect.
11:49:17 And I didn't mean, you know, just press a button and a book comes out. I just mean like figuring out some of the steps and you know, we'll be talking about later in this podcast about how not in this particular one but in our series.
11:49:27 You know, how do, how do you do social media? How do you find our audience? How do you find your market?
11:49:32 And how do you, you know, do world building? All of those things that you can do with AI.
11:49:38 So everyone tends to have like these very strong opinions about creativity and the use of AI in producing the work.
11:49:48 But while we're, stuck in that debate, I think sometimes we're kind of missing the bigger picture and this last week there were a couple of key announcements of AI in the military that I think are super Just to note that the the concerns for AI are bigger and broader to humanity are bigger and broader to humanity than just can I write a book with And this I think is in many ways a good advancement.
11:50:19 DARPA, which is a research wing of the Department of Defense here in the US. And they just came out with a demonstration of an AI dogfight, using AI in one jet and a human pilot in the other jet.
11:50:36 So, you know, we're gonna find more ways if and when we do go to war that We won't be putting human lives at risk, you know, we'll be putting AI tools at risk, which is probably, you know, if we do have to go to war that may, and again, everything's a caveat because we don't know.
11:50:56 That may be one good way to do it. And then another thing, and we've been seeing this active in the news recently, is that they're giving their Department, the Department of Defense is giving a major overhaul in missile warning systems and they're using AI to do that.
11:51:14 And so some of the ways that we've seen countries protecting themselves just in the last week will be overhauled to include more AI capabilities.
11:51:23 So that's, you know, a couple of other ways of looking at AI in the world and I just like to bring that kind of stuff up so that people realize AI is really coming forward.
11:51:35 Thank you.
11:51:39 Oh, you know what, Mel? I forgot to say congratulations to you.
11:51:44 What for Jamie?
11:51:44 It's for, yeah, for those who don't know, Val just completed her certificate in AI.
11:51:53 Thank you so much.
11:51:54 And I want to hear about it, like what do they teach in there?
11:51:58 Well, it's a super interesting course and the the program was, and it goes back to like this idea of, how is the world absorbing AI?
11:52:11 And, and I'm going to give you one takeaway because I know we want to give you one takeaway because I know we want to dive deep into social media.
11:52:15 I'm going to give you one takeaway because I know we want to dive deep into social media for authors, I know we want to dive deep into social media for authors.
11:52:17 But the biggest takeaway I think that's why we want to dive deep into social media for authors.
11:52:20 But the biggest takeaway I think that surprised me and I've been involved in AI on a lot of levels.
11:52:22 For quite a while, but is the way that it's going to impact the global economy. You know, it's really going to change.
11:52:30 And I don't just mean people losing jobs. Yes, it will create the opportunities for people to transition their skill sets.
11:52:51 Okay.
11:52:40 But one example of how it's going to impact the global economy is mass. Now mass, there's been sass and gas and a whole lot of Dare I say ask, but basically it means manufacturing as a service.
11:52:54 So the AAS, which is pronounced ass means as a service and you've seen a lot of like software as a service has become a huge thing you know everyone has Photoshop or the Adobe Suite on their computer rather than buying a product at the store.
11:53:11 So when you talk about manufacturing as a service, That for authors to relate to that, that is a lot like print on demand.
11:53:20 So when print on demand came into the marketplace, it made a huge difference for authors like us because we were able to put our book up.
11:53:28 On Amazon and someone can go in and they can buy the print version and it will be printed for them and mailed to them so it suddenly lowered our overhead immensely because we're not having to print 100 or 200 or 1,000 copies of our books and store them in our until somebody presses the print on demand.
11:53:48 But what? Absolutely.
11:53:49 It also saves us a lot of time. Because we no longer have to ship it in time management again is always something I'm going to talk about when it comes to being an author.
11:53:59 Absolutely. And I think what you're going to see in terms of AI is that you're going to see a lot more manufacturing as a service or manufacturing on demand.
11:54:12 So I'll give you a very brief example of it. I'm really into fitness. You can, you'll actually be able, and this is also using the Internet of Things.
11:54:22 So a lot of us wear smart watches. That smart watch is calculated in a bunch of our body details.
11:54:27 And that can be fed into a system that AI can actually look at your body type and your body needs for a healthier body and it could deliver product customization for you.
11:54:53 One
11:54:42 So as an example, you know, you might end up getting some type of a fitness outfit that has wires in it, not uncomfortable, not weird wires, but that have ways of like measuring your body type and helping you to get healthier as you go.
11:55:01 Like a fitness tracker that people were wearing on their wat or on their wrist. There's there's a lot more ability for you to optimize your health, your fitness goals based on the AI analysis of your personal data that's being fed through.
11:55:17 Machines essentially like a smartwatch attached to your body and you'll be able to order Customised supplements, customized weights, customize whatever it is that you need.
11:55:30 For that smart initiative.
11:55:44 Yep.
11:55:34 Well, I think that directly relates to. What we're talking about today because you want to customize your social media for your audience and using AI we can do the same thing because we can pinpoint our audience.
11:55:48 And then create social media content. Directly for them.
11:55:53 Exactly. I think so let's dig into that a little bit. So, One thing, Jamie is a 7 figure author.
11:56:01 She became a 7 figure author based on her ability to deliver social media marketing to the buyers. Yeah.
11:56:12 Of middle grade fantasy books. Now the reason why I clarify all of those is because I feel that that's not an easy market to sell into middle grade.
11:56:25 You're actually, let You're talking to the parents, the buyers of the books rather than the kids who don't have a wallet yet.
11:56:32 So Jamie, can you tell us a little bit about, you know, how, how you competed in that marketplace and how you want it over.
11:56:41 Just the, you know, back in the day before AI.
11:56:43 Well, I think one of the things too and you just pinpoint how you're targeting the parents But you're not just targeting the parents of say parents of 8 to 12 year olds.
11:56:55 A lot of adults read middle grade and young adult fiction as well. So knowing who I was targeting and it was not just Kids 8 to 12 years old.
11:57:08 It was also adults, you know. 45 to 65. They're also reading middle grading young adults.
11:57:16 So by knowing that, by talking to my I was able to find out who was actually reading my Fiction.
11:57:27 Now with AI, we can actually plug all that information in and AI will tell us exactly who we need to target.
11:57:33 And if you put in middle grade and to AI, you know, fantasy, dragons, you know, urban fantasy or whatever it is.
11:57:41 The niche that you're writing, it will tell you exactly who to. Target, it won't just, it's never what you think.
11:57:48 Right.
11:57:48 And that was the key with middle grade. Like I wasn't just targeting each 12 year old.
11:57:52 Kids parents, I was targeting obviously parents of 8 to 12 year olds, but I was also targeting.
11:58:01 Males and females ages 55 or 45 to 65 and you know based on what their reading habits were there's a huge market for middle grade that's not just middle grade kids.
11:58:14 Well, and so this this is and we're not going to dig heavily into this now, but any of you who watch the 20 books talk that I did in no last November or have seen it online or have attended any of our webinars.
11:58:28 You know that my big thing is doing reader profiles. So in business we call those avatars and it's basically who's your audience.
11:58:37 So Jamie just laid out really clearly that yes, the H. 12 year olds might be the consumer of the product, but the buyers are going to start her number one avatar is going to be their parents.
11:58:49 Then she has a secondary avatar who, you know, might be the 45 to 55 year old market and then she's got the tertiary avatar that would be 55 to 65.
11:59:08 Okay.
11:59:02 So by creating and you today, you know, we used to sit around. I kid you not have been doing this a long time, we used to sit around and rack our brains.
11:59:12 And do online research and even before the internet it was really just you know what are you thinking about and doing surveys and market research and all those things to tell us who are buying audience is.
11:59:25 Nowadays you can get a pretty good idea just by plugging in audiences. Nowadays, you can get a pretty good idea just by plugging in some of your buying audience is.
11:59:32 Nowadays you can get a pretty good idea just by plugging in some of your parameters into a simple tool like chat GPT.
11:59:34 And I want to give you an example of this, like I met a bunch of people at 20 books who were, you know, they'd meet me in the hallway, they'd be like, hey, I'm writing.
11:59:46 An example was I'm writing a military crime scene book similar to insert something like And I'm not a fan, I'm not, I don't watch this.
11:59:56 I'm always a fan, but NCSI, I think is the name of it. Okay, there you go.
11:59:59 Let's see, I.
12:00:03 Okay, and I have seen some episodes. So, I'm not completely ignorant on that.
12:00:10 Yeah.
12:00:06 I will say my house is a huge NCIS van. We love it. That's all, you know.
12:00:13 So this person was writing in a series and he was just all he was doing was describing it to me.
12:00:19 He was like, okay, so it's like this, but it's the Coast Guard, but it's a female and a protagonist.
12:00:27 And so as he was just kind of doing that and I said, okay, well I'll do a study on that for you.
12:00:31 And I went away and I started and then he was saying like oh and then the history of the main character is this so we could go I could do a series in The Western times and I've been a little colloquial here, and then maybe their cousin is in this military organization or another character so we could branch out into.
12:00:52 So basically he was doing a couple of things. That I don't rarely recommend. He was not clear on exactly what his genre was.
12:01:01 And he was expanding into other genres before he really understood what genre he should be writing in. And so that night I did a study for him.
12:01:15 And delivered him all the results. It was a lot of fun. And simply by entering into chat GPT, which we call Zane.
12:01:24 I want to be clear if you get me talking, we'll be like, so Zane said, and we are talking about chat GPT.
12:01:30 But, but Zane was really clear on what genre he was delivering in. And once you figure out the genre, we were able to say, give me the primary secondary and tertiary avatars that this genre sells to.
12:01:47 And we're not gonna dig into that here. If you don't know what that is, catch some of our, some of our videos that we have online and we'll also deliver you more information on those in the podcast.
12:02:05 Yes.
12:02:02 So having said all that, Jamie. Now you've you have your avatar you know who your key players are so now give us some of the goodness.
12:02:14 How do you get your posting strategy together and how do you how do you deliver it?
12:02:19 Okay, so you usually have 3 different audience targets. Which in my case middle grade they're completely different.
12:02:27 So when I'm talking about targeting 8 to 12 year olds. My ad copy, my graphics are going to be so much different than when I'm targeting my 55 to 65 year old readers.
12:02:38 So the cool thing about AI and I usually use chat. Is you can put those parameters in and you and they in zane will spit out.
12:02:50 The ad copy targeting each one of those separately.
12:02:56 Well, I should back up a little because one of the things I do, which makes my life so much easier with Chat GPT is I create my own GPTs for each of my book series.
12:03:06 And it's super easy. You just go in the chat GPT and. Do you just create HBT for say a book series?
12:03:16 So if I took my keeper, Dragon series, I would put in, I put in all my outlines, I put in all my blurbs, I put it on my bilinx.
12:03:24 I put in any, world. Information that I had and I keep all my information in a onenote so I literally just had to copy and paste and drop it into chat GPT.
12:03:35 To create my own GPT. So now every time that I in my audience targets, everything's already in there.
12:03:40 So now when I go in and say I want to schedule the next, I don't know, month of my social media.
12:03:47 I can go into that specific GPT that I have titled Keep Our Dragons GPT and say, hey, give me the next.
12:03:55 10 weeks of Facebook posts. Targeting 8 to 12 or targeting my My 1st group of targets or my second group breakthrough group.
12:04:06 And it will spit out. You know, usually it's about 10 it can spit out at a time if you have to hit, continue.
12:04:15 Okay.
12:04:15 I will give you all of those. Social media posts that I can just copy and paste and then dump into Would I use this buffer?
12:04:25 Sure. I wasn't even done. I didn't even get to the back part!
12:04:23 Okay, I have questions. I have lots of questions. Okay. I know, I know that we have gotten you off.
12:04:32 Cause I gotta get my question before I forget them. So, so one thing you guys who are listening will will realize is that Jamie and I started publishing at the same time, she has been incredibly successful.
12:04:47 Okay, we're gonna go dive deep into that in another podcast and we're going to work this year to ramp up my publishing using the same AI tools we're talking about with you.
12:05:00 So while you're learning, I'm also learning because Jamie's jumped, you know, she's got a whole lot of publishing experience to share with us.
12:05:09 So my 1st question is when you say, I dump it all into Zane and he spits out a GPT.
12:05:18 Are you talking about? A thread or are you talking about something else?
12:05:24 I am talking about something else. So you can go into Chat. GPT and you can create your own GPT.
12:05:33 And that is all that's easily one or 2 more podcasts on how to exactly do that.
12:05:39 But it's actually if you want to go in and teach yourself it is fairly easy. You go in, follow the directions and it'll tell you what kind of tone do you want.
12:05:47 And it'll ask you questions. So you just have to put in the information. What kind of tone do you want your social media person.
12:05:54 You know, tell me about your series, tell me about your world, tell me about your audiences, things like that.
12:06:03 And I put everything, everything I have, I dump in there. So all my outlines, all my blurbs, all my I also tell every time my post on social media I have a buy link to something, whether it be the series, book one, book 2, etc, a coloring book, a journal, whatever it is, there's always a violin to go somewhere.
12:06:21 But this way, I don't have to go look them up. Hi GPT already has them all in there.
12:06:22 So. Yep. Okay, so we're gonna
12:06:28 And it know that I expect that in all my social media posts.
12:06:34 Right, so there's 2 things that you're mentioning there, Jamie. One is consistency.
12:06:39 Yes.
12:06:52 Yep.
12:06:40 So you're building your brand based on consistency that people know to expect those by links. You're also creating consistency by creating a Keeper of Dragons, GPT, and then using that tool to deliver all of your social media marketing.
12:06:59 Right, I always go to that should be Ti have one for each one of my series. And I make sure I go to that specific GPT every time I'm working on my social media because that way all of my posts about that specific series.
12:07:27 Hmm.
12:07:15 Go together. And seeing will actually Put them in order that makes sense for you. So like This week, Zane was all about the different dragons in my keep our dragon world so all my posts this week are about different dragons.
12:07:32 It's like they he keeps a record for me or I, my GPT keeps a record for what I've already done and where I should go next.
12:07:39 And then tell us where the magic happens after they've created the text for the posts.
12:07:46 Okay.
12:07:44 Okay, so this is really cool. So say it spit out 10. Social media post for Facebook.
12:07:51 You can then say, okay, now create the 10 graphics to go with each one of those posts and they'll spit out 10 graphics for you that go with those posts.
12:07:59 Now this is a new newer feature of JGPT so sometimes it'll only spit out to and you have to say okay now give me the russ I get the kind of give you all 10.
12:08:10 Sometimes it'll spit out all time. It just depends on its mood, I guess, you know.
12:08:13 Yeah.
12:08:13 Okay. And then now I have the graphics and I can just copy and paste them into my scheduling program.
12:08:22 Which is simple.
12:08:21 So now I have 10 posts, and graphics, new graphics that I haven't used in the past.
12:08:28 Targeting the audience that read my book that it's going to want this information. And it's done for me in minutes.
12:08:40 So we're gonna this is amazing. We're gonna run out of time here, but I want to talk I wanna add in a little piece of information around the idea of.
12:08:55 Your consistency and your brand. And this, so I think you've got a really great to-do item and a few, you know, which is create a GPT for your book series and test it out on creating Facebook posts.
12:09:08 Instagram posts, TikTok posts. And what you're gonna see like while we're I love to future trip a little bit, what you will see a lot more of and right now it's in its baby stages, but you'll eventually see it creating TikTok videos for you out of your own.
12:09:23 Oh, absolutely.
12:09:27 Absolutely sure of that. But one. Yeah. Yep.
12:09:27 And you need to remind me that our next podcast that I have a really cool idea of how you can make some easy TikTok's not even using Chet GPT but using the meta.
12:09:37 Dot AI.
12:09:37 Okay, I'm making a note so both of us remember. Meta AI TikTok's great because I want to do take I'm a TikTok
12:09:55 Yeah.
12:09:49 I don't think scared is the right word. TikTok overwhelms me and it triggers my anxiety because it's like 30 seconds is not enough for me to get engaged or I'm engaged already and then I'm not ready to move anywhere else but we'll talk about my issues in another podcast.
12:10:07 The one thing, you know, you gave everybody a great idea for creating a GPT.
12:10:13 I want to add, there's a great tool in Chat GPT, it is called the Designers Mood Board.
12:10:23 It is a plug-in that you would add to chat GPT and once you add it it's the designers mood board.
12:10:32 You go it becomes a menu item in the upper left hand corner above all of your threads. And then you go in there and you can simply type in a.
12:10:44 Command such as really simple create a mood board for a dragon vampire romance in maroon gold and black.
12:10:53 And so what it does, it just try this because you'll end up with, if you don't know what a mood board is, Google it, it is essentially what a designer uses to create the tone of their brand, whether it be for a series or for their company or organization.
12:11:10 And once you do that, you will see like this awesome. Representation of the brand for your style of book.
12:11:22 And that will help you if you stick to using that moot board. Not for graphics for, I mean, you can publish your mood boards, but I just mean in terms of determining what your series brand looks like and how it aligns to your author brand.
12:11:37 So that's a really great way to do it.
12:11:43 Yeah.
12:11:38 This. This sounds like something too that you can use for Pinterest to do the whole other social media platform to tackle, but this is a great way to start a inspiration board that you can share with your.
12:11:52 Readers on an upcoming series or a series that just released or anything like that and that would be the good starting point for those boards.
12:11:59 Yeah, absolutely. And if any of you guys are in, we're going to, we will be doing a webinar.
12:12:07 The webinar will be live, but we will also record it and make it available on YouTube. It's going to be in a couple of weeks.
12:12:31 Okay.
12:12:14 So we're gonna We will record that put the videos on a YouTube channel. We don't do a lot of lives and in terms of webinars and one of the reasons is that we're so incredibly busy as an example right now Jamie is driving down the freeway at 70 miles an hour and I'm fighting away in a client's office that is how shall we say requires a secret government clearance
12:12:42 so because of that we can't really turn our cameras on or be live but we will be doing a webinar in a couple of weeks.
12:12:49 We will record that so we can show you what these mood boards look like. We could show you exactly how to create a GPT to streamline your author business using AI.
12:12:59 That's all for me. Jamie, do you have any final words?
12:13:06 Yeah, and
12:13:03 So go create your GPTs and I want to hear about them. I wanna hear what putting into your GPTs to create them.
12:13:11 Absolutely. And you know what? I will take that challenge. I will create a GPT.
12:13:28 That sounds awesome.
